Agency: McCann Erickson, Milan
DC: Federica Ariagno
Art: Davide Mosconi
Copy: Stefano Lombardini
DC: Federica Ariagno
Art: Davide Mosconi
Copy: Stefano Lombardini
"FRIDAY
You receive a disappointment in love.
SATURDAY
Superenalotto lottery numbers drawn.
SUNDAY
You give one hundred disappointments in love.
--
MONDAY
You buy your favourite football team stickers.
TUESDAY
Superenalotto lottery numbers drawn.
WEDNESDAY
You buy your favourite football team.
--
MONDAY
You are promoted to office boy.
TUESDAY
Superenalotto lottery numbers drawn.
WEDNESDAY
You promote yourself to CEO.
--
Superenalotto lottery.
One day makes the difference."
